Cafe Vue

Helping grow a culinary enterprise

Designworks has had the privilege of helping develop the growing Vue de Monde family of brands, extending from the initial restaurant’s humble beginnings seven years ago, through a series of successful culinary based enterprises including their three cafés.

Designworks were set the brief to develop a distinct Café Vue identity and eye-catching packaging that sat within the current Vue de Monde family. By referencing a french modern chic aesthetic, the new brand needed to complement the cafe’s new location, architecture and interior finishings. The result was a Marie Antoinette inspired neon pink pattern with decorative elements which have been used throughout Café Vue at 401 St.Kilda Road and recently opened Café Vue at Melbourne Airport. Bespoke menus and Café Vue lunch boxes were also created in a similar style.

A separate identity was then created for the third arm to Vue de mondes café venture. Café Vue at Heide, located amongst the unique heritage site of the Heide Museum of Modern Art required a separate look and feel, resulting in a more organic design with a sustainable focus by referencing the natural surroundings of it’s location. The identity was also a finalist at the 2010 National AGDA Awards.