Cafe Vue 401 St Kilda Road

Vue de monde

Designworks has had the privilege of helping develop the Vue de monde family of brands, from the initial restaurant through to a series of successful culinary-based enterprises (including their three cafe’s).

For Café Vue 401, Designworks was briefed to develop a distinct identity that sat within the current Vue de monde family, with application across a range of collateral.

By referencing a French modern-chic aesthetic, the new brand needed to compliment the cafe’s location, architecture and interior. The result was a Marie Antoinette inspired neon pink visual language including decorative elements.