Creating the 'new' New Zealand beer

Export Gold

Export Gold, an iconic New Zealand brand, was in need of a refresh.

The objective was to deliver a sense of New Zealand optimism in a more masculine way. Through the use of refreshed imagery, which centers on Export Gold’s place as a national icon, a sense of freedom and possibility was delivered.

The result is a modern, confident and strong take on what it means to be a ‘new’ New Zealand beer, with an uplifting and proud attitude.

Deliverables: Identity and visual signature design, marketing collateral, communications and packaging design.