A cut above the rest

Silver Fern Farms Packaging

Silver Fern Farm’s new range of take-home packs means everyone can enjoy fine dining at home.

Recently we have been working with Silver Fern Farms to help build an international benchmark of excellence offshore, while at the same time uniting the brand and farmers to work together in a proud, progressive partnership onshore. Now they have turned their attention to providing consumers with the best quality cuts.

We wanted to introduce a new New Zealand standard to the package, and also represent some of the qualities this country takes most pride in. That’s a straightforward, likable manner, the Kiwi talent for innovation and the promise of natural purity, taste and unequalled quality.

The resulting design is honest, fresh, clean and contemporary. Imagery presents an appetizing international array of styled and prepared meals, while a New Zealand colour palette of black and silver reflects our well-known badge of pride.