Fluid thinking

Cream Media

Cream, the local company behind reality TV shows such as Coastwatch, Border Patrol and Money Man, needed a new identity that would reflect their innovative approach. designworks developed the driving idea of ‘fluid thinking’ to reflect Cream’s philosophy. A quirky hand-drawn ‘doodle’ graphic becomes the core of the identity, used on everything from stationery to environmental graphics.

Deliverables: Identity design