A goode honest hospitality venue

Goode Brothers

Designworks was asked to create an identity for a hospitality venue with a new skew on going out. A place that makes it easy for you to live well, socialise, and be responsible at the same time.

The Goode Brothers name represents the idea of a family tradition focused on good living. Goode Brothers stands for good gourmet eating and drinking. It's a fresh and down to earth experience, which the identity had to reflect.

The result is driven by an energetic colour palette, bold typography and is contrasted by simple moment driven imagery. The tone of voice is fresh, chatty and benefit driven. The circle device of the core mark extends across all applications from posters to wallpapers to all the other elements a great hospitality brand needs.