Iconic refreshment


In recent times designworks has worked with the world's most iconic beverage brand to strengthen and unify its presence in New Zealand. This includes reviewing Coca-Cola's brand at all consumer touchpoints with refreshed environmental and vehicle graphics that take Coca-Cola back to the nostalgic world of iceboxes, neon typography and Andy Warhol.

New cans, bottle labels and packages for Coke, Diet Coke and Coke Zero are modernised, adding premium cues to the existing brand elements and creating consistency across the range.