Playing musical cheers

The Baby Giant

The brief was simple: “Mate, can you design us something happy?” The objective: to design an identity for pop pretenders, The Baby Giant. Hailing from the Waitakere ranges, rarely leaving their Oratia garage, The Baby Giant create little songs of a mythical status – requiring a big, bright and colourful identity that expressed the happy optimism of their folk melodies. Type elements are reconfigured as baby building blocks, occasionally mutating into giant-size letterforms with sasquatch iconography that adds to the lovability of a band desparate to be loved.