Putting our heart into Daffodil Day

National Bank

Designworks' designers have wrapped their creative chops around Daffodil Day and come out favourites.

The ANZ National Bank is backing the fundraising campaign for the Cancer Society by putting up 10 t-shirt designs for staff to vote on as the semi-official Daffodil Day design.

Out of more than 40 original submissions, Designworks’ entries were nominated for four of the ten finalist spots.

Wellington designer Gareth Gardner put together a woven circle of stylized petals on a black background, while Auckland designer Anzac Tasker turned his daffodil into a flying kite in his design, symbolising hope as part of the fight against cancer.

A trio of creatives – Josh Barr, Paul Johnson and Amanda Samuel – took a more literary approach, spelling out a line from William Wordsworth’s famous poem I Wandered Lonely as a Cloud.

Their t-shirt designs curled daffodils around Wordsworth’s closing words from the 200 year old rhyme – “and then my heart with pleasure fills, and dances with the daffodils.”

It is an appropriate pick for the purpose of promoting the major cancer fundraiser celebrate the 20th anniversary of Daffodil Day, as Wordsworth’s poem was recited by 150,000 British schoolchildren in 2004 to raise money for the Marie Curie Cancer project, one of England’s major cancer care charities.

The t-shirts are on sale to ANZ National staff now and the best seller gets crowned as the sort-of-official Daffodil Day t-shirt.

However the public will get a shot at the hot property designs with 10 of each finalist t-shirt being auctioned on TradeMe. The auctions will start at $30 and be open for a week, closing on August 27, Daffodil Day.

All proceeds go to the Cancer Society of New Zealand through the Daffodil Day appeal.