A new concept, name and identity for a new bar that would break with the pace of the current offerings in Takapuna’s Hurstmere district, giving locals a grittier, authentically alternative venue.

Re-imagining the existing space was critical in developing the new concept and brand identity. With a ‘use what you’ve got’ mentality, Designworks collaborated with interior designer Rachael Lovelace to reinterpret the space and existing fixtures, resulting in some novel touches in line with the pop art theme.

The bar’s former guise as ‘The SinBin’ became the basis for the new identity, BinBin Deluxe. The resulting identity, a flexible system influenced by the pop art of the sixties, is made up of six interchangeable logos. This eclectic approach to brand, and a sense of ‘curated chaos,’ flows through the interior in the design features, large-scale graphics, murals, and assorted works from local artists from Devonport’s The Depot.

With large frames, partitions and found objects employed to create flexible spaces, BinBin Deluxe rejects the traditional bar layout. Deliberately bucking convention in brand and detailing the concept produces an atmosphere that is distinctive and vibrant. With the overall effect being a place that is intriguing, accessible and unexpected.

DB Hospitality
Bin Bin Deluxe