Unbanking Banking

Building a brand with a strong DNA and the ability to constantly evolve.

Kiwibank entered the market to challenge the banking category and bring a whole new sense of value for New Zealanders.

Designworks has been with them from the beginning as they’ve grown from cheeky upstart to serious contender and one of New Zealand’s most trusted and loved brands.

We’ve designed a brand full of personality, attitude and spirit. Staying true to this core DNA has allowed Kiwibank’s brand to remain consistent while the business adapts and changes to meet its growth needs.

Designworks has a deeply embedded relationship with Kiwibank that has seen us extending the brand promise into the physical environment, service experience, digital and online experience design and employee engagement – to name a few.

Brand & Identity