What if?

University of Canterbury needed to contemporise it’s brand and communicate to the market that UC is changing. In a crowded market place, where just about every University looks the same, how do you get people rethinking UC?

Our approach was to redefine the idea of what makes a world-class learning environment:

Step 1: Become known for having a point-of-view

A new identity was developed to express UC’s new external attitude – that UC is preparing people to change the world.

Step 2: Communicate the unique active learning experience that students have at UC

UC is a hub of experiential learning connecting students to the most dynamic learning space in New Zealand. There is simply more to do in one place than at any other university in New Zealand.

University of Canterbury
Brand & Identity